Jacqueline Dunigan

Managing Partner

For 20+ years Jacqueline has developed strategy, managed campaigns, and negotiated media at both large agencies and boutique shops for global, national, and local advertisers. Being drawn to cause related marketing, she has found ways to tie advertisers and talent together in ways that maximize the association for both sides, while maintaining price integrity for the client.

As a founding member of Pro-Active Media, Jacqueline’s expertise has helped clients such as Avon39 The Walk to End Breast Cancer, The American Foundation for Suicide Prevention, New Balance and Larry H. Parker grow their business regardless of economic conditions. She has helped clients such as MGM Syndication, King World Productions, CBS and NBC Syndication promote programming and launch new shows.

In previous incarnations Jacqueline handled AT&T, Chevron and Gallo Wine for Mediaedge. She managed Singapore Airlines, The Great Guinness Toast and Petsmart for CIA Media. At RNF Media she supervised Virgin Mega Stores, California Jeep Eagle and Burger King. At Focus Media she worked on Universal Pictures and Sears. She started her career at Western Media working on Buena Vista, returned to Initiative to work on Albertsons, and while at DMB&B she handled P&G, Chrysler, Cadillac, GM, Baskin Robbins, Savoy Pictures and Blockbuster Video.

Favorite quote: “Be the change you wish to see in the world.” – Mahatma Gandhi