Jacqueline Dunigan Photo

Jacqueline Dunigan

Managing Partner

For 20+ years Jacqueline has developed strategy, managed campaigns, and negotiated media at both large agencies and boutique shops for global, national, and local advertisers. Being drawn to cause related marketing, she has found ways to tie advertisers and talent together in ways that maximize the association for both sides, while maintaining price integrity for the client.

As a founding member of Pro-Active Media, Jacqueline’s expertise has helped clients such as Avon39 The Walk to End Breast Cancer, The American Foundation for Suicide Prevention, New Balance and Larry H. Parker grow their business regardless of economic conditions. She has helped clients such as MGM Syndication, King World Productions, CBS and NBC Syndication promote programming and launch new shows.

In previous incarnations Jacqueline handled AT&T, Chevron and Gallo Wine for Mediaedge. She managed Singapore Airlines, The Great Guinness Toast and Petsmart for CIA Media. At RNF Media she supervised Virgin Mega Stores, California Jeep Eagle and Burger King. At Focus Media she worked on Universal Pictures and Sears. She started her career at Western Media working on Buena Vista, returned to Initiative to work on Albertsons, and while at DMB&B she handled P&G, Chrysler, Cadillac, GM, Baskin Robbins, Savoy Pictures and Blockbuster Video.

Favorite quote: “Be the change you wish to see in the world.” – Mahatma Gandhi

Matthew Fern Photo

Matthew Fern


A veteran of digital media, public relations, crisis communications, and the radio industry, Matthew provides strategy consultation and campaign management to a vast array of companies and brands, primarily in the digital realm. His expertise includes paid and earned media promotion, search, display, content discovery, programmatic planning and buying, client lead generation and conversion data analysis, digital analysis, search engine optimization, online reputation management, and social media strategy and promotion.

Utilizing his unique expertise, he has consulted for numerous media companies and advertising agencies, and managed both large and small digital branding and lead generation campaigns.

Matthew previously was the Director of Media and Analytics/Global Digital Practice at Sitrick and Company, one of the top crisis and strategic communications firms in the nation, was Vice President of Revenue Management at Clear Channel/iHeart Media, and also served as the Executive Vice President at start-up advertising agency Last Second Ads, Inc. Matthew currently serves as Digital & Revenue Specialist at Benztown, the global leader in radio imaging, voiceover, programming and jingles.

Favorite quote: “Do not let what you cannot do interfere with what you can do.” – John Wooden